Our Recommendations Best Practices
Products:
You have subscribed to Clerk.io’s Recommendation tool and now you want to make the most out of it!
Clerk.io’s Recommendations will boost your average basket size, conversion rates and ultimately give you extra revenue. Without the need for any maintenance, our AI will understand visitors’ interests, adjust to seasonality and trends and continuously update the results in real time to show the right products on any given page.
This article will guide you throughout our Best Practices for the Recommendations tool that will make your webshop successful in no time!
The video below summarises the points in this article:
1) Follow our optimised setup
With our 10+ years of expertise, gained from helping thousands of webshops reach their full potential, we can guide you in implementing the most successful Recommendations setup that will assure you the best results.
The table below summarises the most effective Clerk.io’s logics for each section of your webshop:
| Position | Recommendations Logic | Why |
|---|---|---|
| Home Page |
| The Frontpage is the big window in the street, displaying the items that will lure in customers by showing them content that might interest them. Generally, the Frontpage is not where webshops make the most sales, but it’s great at exposing your catalog to both new and returning customers |
| Category Page |
| In a Category, customers know which direction they’re going. Make sure you help them find the right product, by showing bestsellers in each category by displaying the following recommendations below the category description. |
| Product Page |
| This page will often be the entry point of the customers coming from Google. You want to keep them on the webshop even if the product they found wasn’t the right one. Present them with great alternatives and products that other customers bought with this one by displaying relevant recommendations. |
| Powerstep |
| This is the step where you can get the most extra sales. When the customer adds a product to the basket you should clearly confirm their action and show them a link to the baske t, but also present them with relevant products based on their interests. The Powerstep can even be implemented as a pop up or full page. |
| Cart Page |
| The basket is the final step where you have a chance to sell extra products. Most customers will not add anything expensive here, so you need to focus on cheaper products. |
| Blog Page |
| Content pages such as blogs, news, articles and landing pages can help you convert visitors into buying clients. These pages can get more SEO traction the older they are, from gathering more links and shares so it is important to keep them relevant with updated product recommendations. |
When placing the recommendation sliders in the different sections of your webshop, remember that visibility plays also an important role: as a general suggestion, the higher in the page Clerk.io’s sliders will be placed the better their performance will be.
2) Create customised designs
Users become familiar with small details of your webshop so it is important to maintain design consistency across the whole website.
Whether you want to make a new design from scratch or edit a pre-built one, with Clerk.io’s intuitive Design Editor, you can create a completely customised design for your product slider that matches your company branding in just a few clicks.
The designs are fully responsive and they are ready to be used with any mobile devices.
Clerk.io’s Design Editor
In a slider, it is important to include rich product information such as images, names, prices, and even a call-to-action button to place the product in the basket.
Moreover, badges allow you to focus your visitors’ attention on given products based on the selected rules.
In the case working directly with code suits you better, you will also be able to create and modify the Recommendations designs with HTML and CSS.
3) Analyze and Optimize
Finally, it’s time to analyse the results.
Clerk.io’s intuitive dashboard will provide you a clear overview of the performance of the tool and detailed data for each recommendation slider, such as Total Revenue, Return on Investment and impact on Basket Size and Average Order Value.
You can then apply small optimisations, like trying different logics or different slider positioning.
You can also make use of our A/B testing feature, in order to make even more advanced analysis. You can read more on implementing A/B testing here.
Clerk.io’s Recommendations Dashboard
Additional Information
Customize
Every business is unique, so sometimes you might need to interact with Clerk.io’s AI in order to apply some level of customisation and have control over which results should be presented.
With Clerk.io, you have a number of functionalities that easily allow you to control the results returned by our AI.
Got any questions?
Our support is ready to help you! Just use the live-chat in the corner of this page.